JUMP!
We collaborated with the Opening Ceremony to embed electronics into their shoe design created with Adidas. The resulting product was named "Jump!" - a pair of sneakers that allows the wearer to leave both physical and virtual paths. By jumping once, the shoes will post a tweet to Twitter. By jumping twice, the shoes will take a Google Streetview photo and post it to Facebook. By jumping three times, the wearer can pin their personal Google map. The shoes are connected to an Android app on the Moto X via Bluetooth and can be controlled through a custom-made app.
Photographer: Mathew Kelly
POPKALAB team: Ricardo O'Nascimento, Niels Sascha Reedijk, Simon de Bakker.
Commissioned by Moondial for Coolhunting.